Exciting Possibilities Florida radio magnate Bud Paxson, who believes the next generation of media wars will occur over the airwaves and not via fiber -optic cable, Zach Brown advised broadcasters to immediately acquire as much spectrum as they can (see story, above right). Its theme, "Molding Tomorrow's Radio Marketing Professionals," was injected into every major session, reminding attendees that they can no longer consider themselves simply spot salespeople if they want to have jobs in the coming years. The futuristic discussion was not an incidental component of the conference's agenda. Info Highway Touted At RAB Conference Record 1723 told to stop `body count' selling and start marketing, block coding DALLAS - Radio sales professionals were urged to find the nearest onramp to the information superhighway because, according to experts at last weekend's RAB Managing Sales Conference and Executive Symposium, that's where the competition for advertising and marketing dollars will be shifting in just a few years. Pages 26, 28 RUSH TO JUDGMENT Full- Service ACs debate the merits of carrying the Rush Limbaugh show - at the expense of station consistency. AORs WMMR/Philiy and KGGO /Des Moines drew upon longtime audience relationships and dayparting, respectively, to win key demos. CHR, AOR PDs SHARE SECRETS OF SUCCESS While promotion, personality, music, and news propelled CHR Wink 104/ Harrisburg to its highest fall ratings yet.
REP FIRMS FOCUS ON TALK RADIO'S POWER Interep offers new information on the quantity - and quality - of the News/Talk radio audience, while Katz details the format's Fall '93 progress. 1 INSIDE: FEBRUCOUNTRY RADIO'S DEMO GROWS Although Country radio listening leveled off last fall, a new Katz study finds the format's demo is still growing strong.
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